About flower magazine

Editor-in-chief Margot Shaw

Editor-in-chief Margot Shaw

Margot Shaw was a late bloomer to the art of floral design. A self proclaimed “call and order flowers girl,” Shaw reached a turning point when her daughter got married. After working with the floral designer/event planner to create a beautiful wedding, she became enamored with the color, form, beauty and art that is a flower. She knew then that she had to learn more and soon began working for an esteemed floral designer in her hometown of Birmingham, Alabama.

As Margot learned more about flowers and developed a love for how they enhanced every aspect of life, she noticed that there were no magazines on the stands for people who shared her passion. After talking with friends and colleagues, she found that there is a strong demand for a quarterly publication that will educate and inspire fresh flower enthusiasts while showcasing the many talented professional floral designers within this thriving, diverse industry. The idea of a magazine began to take root, and Shaw has been tending to flower ever since.

Margot’s intention for her magazine is simple: “My desire is to expose as many people as possible to the joys of flowering  I guess you could say I am trying to democratize flowers and floral design. It’s too much fun and shouldn’t be intimidating,” Margot explains. “I’m hoping that experienced floral designers will enjoy the magazine as much as budding designers like me.”

In March 2007, flower made its “first bloom” debut in the southeastern market. As the first lifestyle magazine published in the United States for flower enthusiasts, novice and professional floral designers everywhere, this new, seasonal publication features informative articles and beautiful photography to delight the senses. The publication’s mission is to “enrich your life through the knowledge and beauty of flowers” — whether it’s learning the mechanics of how to hand tie a simple bouquet, pick the perfect container or take a garden tour across the country. As of November 2008,flower is flourishing steadily—with subscribers in every state and issues displayed on newsstands in 48 states and 15 countries.

Each issue contains the following “perennial” departments:

In addition, readers can find out what’s going on in the innovative world of flowers through an events calendar featuring information on lectures, flower shows, and design courses across the country.

To learn more visit our website

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3 Responses so far »

  1. 1

    I am glad I found this site. I recently decided to leave the world of plant science to join Floral designing. Flowers have always been a passion with me and my decision to spend a good part of my grown up life as a Plant scientist stemmed from this desire to be in touch with plants and flowers. However, I realized soon enough that most of my time was going in front of computer analyzing data generated from plant experiments. I was missing the smell and feel of the flowers. After great deliberation, this year I finally attended a Diploma course at American Floral Art School in Chicago. I am now experimenting with Silk and fresh flower designing.

    I also love to learn and write about flowers on my blog: http://www.simple-expression.org
    My designs are posted on: http://www.floraldesignsbyalka.com

    I am so glad I found this Site. I agree with Margot that there aren’t many magazines available that cater to this need for floral designers and flower loving people. I am definitely going to be a regular to this site. I would love to be a part of this wonderful magazine and would like to understand how I can make contributions to this site.

    Alka Srivastava

  2. 3

    The flower on the cover is so amazing! This flowers beauty has been captured completely.


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